In recent times more and more people are looking to book for restaurants, activities and appointments online. Around 75% of all restaurant bookings are made online and chances are, you’re here to find out how to get more restaurant bookings!

Whether you are a brand new venue or a long-standing establishment, having a good online presence can really help your business grow. Here are a few tips to get more people booking at your venue!

1. Get a good online reservation system!

With around 75% of all restaurant bookings being made online, there has never been a better time to set up an online reservation system to make it easier for your customers. Never miss bookings with a fully live booking system doing the work in the background!

2. Promote your special offers and new dishes/drinks on your social media platforms.

Facebook and Instagram are a great way to showcase your venue and let customers know what you are all about. Did you know that you can boost posts on Facebook and Instagram to target your ideal market? For a small cost, you can boost any post that you create and specify your target audience. This is a great way to promote offers to people who are interested in dining out. Remember, great photography and a ‘call to action’ on each post can direct new customers straight to your website or booking system to book online. The TOGO booking link can be integrated with your Facebook page so that customers can book directly, with one click. Making it easier for your customers will easily help get more restaurant bookings.

3. Ensure that your Google Business Listing is up to date

When a customer searches for restaurants to eat out, Google is one of the main search engines used to do this. This is why it is important to make sure that your business listing has the correct opening times and contact details so you are not missing booking opportunities. Up to date photography of the venue and food is also important as customers can get a feel for your venue before visiting. You can also upload your most recent menus and events to your Google listing to keep the end-user informed! The TOGO booking link can be added to your Google listing so that customers can book directly from the Google search result page!

4. Have a beautiful, fully responsive website that customers can visit online and get more restaurant bookings

Before a customer books with you, they may want to view the current menus, check opening times or just have a nosey at what you have to offer. Having a website with all this information is a great place for people to visit to find out everything they need to know. Great photography, on-brand themes and links to your social media pages give a great end-user experience. The TOGO booking system can be integrated with your beautiful WEBSITE so that when customers visit, they can then book their table directly. If you need a website, take a look through some of the beautiful examples we have created recently.

5. Stay in touch with your customers

Sending out regular communications to your customers to keep them informed of new deals, offers or upcoming events is a great way to drive more bookings coming in. E-marketing makes it easy to target an already engaged audience. This could be via a mailing list that you have built from website signups or from online bookings. A beautifully designed email can contain all your upcoming events, menus and offers along with links for them to directly visit your website and book directly. The TOGO booking system contains a full marketing suite which allows the venue to send out mailshots to their mailing lists. Mailshots created in programs such as Mailchimp can also be sent to your mailing list through TOGO.

If you would like more information to help your business grow, please GET IN TOUCH with a member of the TOGO team!